41. Which of these media is not used for advertisement?
42. When a newspaper advertisement looks like a news story, it is called . . . . . . . .
43. Why does a hotel provide shampoo and hair conditioner (in pouches) in the rooms?
44. Which of the following statements is false?
45. If the aim of promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of . . . . . . . . in the promotional mix.
46. Which of the following is a step in the marketing process?
47. A mix of different communication tools has a better chance of achieving
48. A satisifed customer is likely to
49. The first step in the marketing process is to
50. The final marketing mix should be decided according to
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