Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

A. social media

B. print

C. radio

D. television

A. Provides a degree of continuity in a brand's advertising

B. Helps a brand to achieve distinctiveness

C. Provides a common benchmark on which all concerned in the company and the agency can evaluate the merits of advertising submissions

D. All of the above

A. ownership patterns

B. delinking and diffusion of ownership & control

C. rights of newspaper industry

D. both A and B

A. existing products

B. advertisement style

C. marketing channel

D. sponsors

A. they are given weekly off days to take rest

B. they are treated nicely in the hotel by the guests

C. their senior motivate them to work harder and take care

D. the premises of the hotel are fully air conditioned

A. helping advertisers to attain sales objectives

B. expand market share of the concerned company

C. provide long-term profitability

D. all of the above

A. The ones, producing best products

B. The ones, providing best services

C. The ones, following an effective management process

D. The ones, having the best employees

A. A local newspaper

B. A national level magazine

C. A local language magazine

D. A magazine with an ethnic touch

A. Inspire a customer

B. Arouse a desire

C. Discourage the buyer

D. Convince the buyer

A. marketer and retailer

B. jobber and wholesaler

C. buyer and seller

D. market manager and salesman