51. Which of the following is not a part of marketing communication mix?
52. Pricing strategy which starts with ideal price and targets cost ensures that set price will be met is classified as
53. The second stage consisted of a series of "Relations" published in the form of
54. Deriving out useful information and critically analysing this information' is function of
55. Closeup, Doordarshan, Frooti, Babool, Fair and Lovely, Band Aid and Ujala are examples of . . . . . . . .
56. If firm is in shiping business an buys an IT firm, what is this kind of expansion called?
57. Arrange the following functions of the Accounting and Finance Department of an advertising agency in correct chronological order.
1. Keep a track of the monthly and yearly accounts
2. Manage salary accounts of the employees
3. Clear accounts before or within the due data
4. Sending out regular reminders for unclear payments.
1. Keep a track of the monthly and yearly accounts
2. Manage salary accounts of the employees
3. Clear accounts before or within the due data
4. Sending out regular reminders for unclear payments.
58. To maintain healthy agency-client relationship, the client in particular should keep in mind
59. The promotion 'P' of marketing is also known as . . . . . . . .
60. When was the first International Film Festival held in India?
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