61. Advertising influences the mind of the consumers by creating desire and taste for
62. . . . . . . . . refers to a brands' objective (functional) attributes in relation to other brands.
63. How should a travel agency handle a fussy customer who is keen to go on an individual tour but is willing to pay the price of a GIT?
64. Public Relations Communication should be based on
65. . . . . . . . . is a planned managerial process designed to oversee and control various advertising activities.
66. Identify the correct set of brand/symbol logo.
67. How can a firm be more creative while marketing its products to prospective passengers?
68. Arrange the following in correct chronological order.
1. Marketing research
2. Media planning and budgeting
3. Advertising campaigns
4. Relationship with clients
1. Marketing research
2. Media planning and budgeting
3. Advertising campaigns
4. Relationship with clients
69. First of all which country made the paper?
70. Who was the man who led the way to modem editorship
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