61. Indentify the correct set of primary functions of advertising.
62. Arrange the following advertising agencies in correct chronological order.
1. Reynell and Son
2. MC Cann Erickson
3. Jem
4. Smart
1. Reynell and Son
2. MC Cann Erickson
3. Jem
4. Smart
63. A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
64. Who are the targets of a tourist spot that is located at great heights?
65. Which of the following is the most popular print media available to advertiser?
66. Advertising profession needs intense knowledge of
67. Media buying is a process of
68. Who amongst the following, is not a part of the distribution channel?
69. With the popularity of satellites, phone, ipod, etc usage of . . . . . . . . Becomes ineffective but in remote areas, it is considered as the fastest way to communicate with masses.
70. 'Message research' is related to
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