61. Which is not the primary function of PR?
62. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of
63. When the same brand name holds several products in different markets, it is known as the
64. Second step of value based pricing is to
65. Which of the following is not a Enel of the IMC?
66. What was the recommendation of the Film Enquiry Committe in 1951?
67. Match the following descriptions with criteria of media strategy.
List-I (Descriptions)
List-II (Criteria)
a. Concept of aligning communication activity to coincide with peak potential consumer exposure times
1. Reach and frequency
b. Decision to have a certain message seen or heard and exposing it time and again
2. Scheduling
c. Careful management of effective relationship between media campaign and the cost involved
3. Creative aspects and mood
d. Considering different mediums for communications while developing a campaign
4. Budget considerations
| List-I (Descriptions) | List-II (Criteria) |
| a. Concept of aligning communication activity to coincide with peak potential consumer exposure times | 1. Reach and frequency |
| b. Decision to have a certain message seen or heard and exposing it time and again | 2. Scheduling |
| c. Careful management of effective relationship between media campaign and the cost involved | 3. Creative aspects and mood |
| d. Considering different mediums for communications while developing a campaign | 4. Budget considerations |
68. Match the following terms with their descriptions.
List-I (Terms)
List-II (Descriptions)
a. Creativity
1. Plays a major role in creating beautiful, attractive and eye-catching advertisements.
b. Language
2. One of the most important intertextualities which are displayed in advertisement
c. Translation
3. The soul of advertising and branding
d. Beautification of language
4. The art of rendering another and easy to understand form of deception
| List-I (Terms) | List-II (Descriptions) |
| a. Creativity | 1. Plays a major role in creating beautiful, attractive and eye-catching advertisements. |
| b. Language | 2. One of the most important intertextualities which are displayed in advertisement |
| c. Translation | 3. The soul of advertising and branding |
| d. Beautification of language | 4. The art of rendering another and easy to understand form of deception |
69. Marketing and advertising have a . . . . . . . . relation.
70. Some consumers are laggards; they buy the product when everyone else has purchases it. How can we motivate them to buy the product?
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