71. . . . . . . . . includes all that is linked up in memory about the brand. It couldbe specific to attributes, features, benefits or looks of brand.
72. Match the following.
List-I
List-II
a. N W Ayer
1. 21st century
b. Volney B Palmer
2. 20th century
c. Internet
3. 1842
d. Edward Bernays
4. 1869
| List-I | List-II |
| a. N W Ayer | 1. 21st century |
| b. Volney B Palmer | 2. 20th century |
| c. Internet | 3. 1842 |
| d. Edward Bernays | 4. 1869 |
73. The Indian Press ordinance was passed in
74. The definition of marketing includes all except one of the following
75. . . . . . . . . is either the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for complete performance of the brand.
76. Match of the following.
List-I
List-II
a. Retail advertising
1. Done across the country
b. Outdoor advertising
2. Fortifies interest for general item or whole industry
c. Demand based advertising
3. Billboard
d. National advertising
4. Patronise a specific store
| List-I | List-II |
| a. Retail advertising | 1. Done across the country |
| b. Outdoor advertising | 2. Fortifies interest for general item or whole industry |
| c. Demand based advertising | 3. Billboard |
| d. National advertising | 4. Patronise a specific store |
77. Match the following departments of an advertising agency with their functions
List-I (Department)
List-II (Functions)
a. Contact Department
1. Redressing the grievances of consumers
b. Media Department
2. Building the bridge between advertising agency and client
c. Public Relations Department
3. Providing welfare facilities to staff
d. Office Management Department
4. Media scheduling
| List-I (Department) | List-II (Functions) |
| a. Contact Department | 1. Redressing the grievances of consumers |
| b. Media Department | 2. Building the bridge between advertising agency and client |
| c. Public Relations Department | 3. Providing welfare facilities to staff |
| d. Office Management Department | 4. Media scheduling |
78. A wholesaler, in the parlance of tourism industry is the
79. 'Tabloid Journalism' is also called
80. What is the idea of making the Maharaja an Arab or a Britisher in the advertisements of Air India?
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