71. Which of the following helps in increasing the sales of the product?
72. How is a brand name different from a brand mark?
73. Magazines add credibility to the message because of the reputation in the eyes of
74. . . . . . . . . means 'to turn the mind towards'.
75. If a retailer tells a customer that his child would get a chocolate free of cost, if he buys 5 kg of rice, his activity of the retailer would fall under the gamut of
76. The messages for different publics of the same organizations have to be framed differently because
77. Which of the following is a non-advertising function of an advertising agency?
78. In the concept of magamarketing
79. In the parlance of the communication process
80. Advertising is not flexible as the message is once fixed, it can't be altered again and again according to the . . . . . . . .
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