71. A skeptic buyer is one who
72. Marketing is the creation of standards of living. That is because
73. A fussy passenger aboard an aircraft demand beer even after the dinner is over. The airhostess should
74. What is that one thing which is both an art and a profession which reports events and opinion and seeks to interpool and mould them for the benefit of the educated public.
75. To work closely with the copy writers for developing the visual messages' is the function of
76. AP (Associated Press) is the news agency of which country?
77. From the perspective of sales, advertisements are required for
78. Which of the following has named its motels on highway using the names of birds such as Parakeet, Skylark and Red Bishop?
79. Identity the correct set of terminology used in advertising and branding.
80. Match of the following.
List-I
List-II
a. Weirs (2001)
1. Manager's discretion to choose appropriate channel of communication
b. George and Jones (1998)
2. Line supervisions are rarely used
c. Anonymous (2000)
3. Media high in information transmits more information
d. Lewis(1999)
4. Proper medium impacts receiver's perception
| List-I | List-II |
| a. Weirs (2001) | 1. Manager's discretion to choose appropriate channel of communication |
| b. George and Jones (1998) | 2. Line supervisions are rarely used |
| c. Anonymous (2000) | 3. Media high in information transmits more information |
| d. Lewis(1999) | 4. Proper medium impacts receiver's perception |
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