11. Research can be used in the fields of . . . . . . . .
12. Area (cluster) sampling technique is used when
13. Marketing and advertising have a . . . . . . . . relation.
14. Which scale has an absolute zero at the point of origin?
15. The following is List I, which gives the names of some concepts. Along with List I, is List II, that gives those concepts III nutshell. Match List I with List II.
List-I
List-II
a. Media research
1. Primary data
b. Marketing
2. Study of customers as a segment
c. Data of the RNI
3. A kind of material data
d. Market Research
4. Study of broadcast audience
| List-I | List-II |
| a. Media research | 1. Primary data |
| b. Marketing | 2. Study of customers as a segment |
| c. Data of the RNI | 3. A kind of material data |
| d. Market Research | 4. Study of broadcast audience |
16. What is canalising?
17. Which among the following is/are the characteristics of research?
18. What does the term NC-17 mean?
19. Match the following.
List-I
List-II
a. Media research
1. Primary data
b. Marketing
2. Study of customers as a segment
c. Data of the RNI
3. A kind of material data
d. Market research
4. Study of broadcast audience
| List-I | List-II |
| a. Media research | 1. Primary data |
| b. Marketing | 2. Study of customers as a segment |
| c. Data of the RNI | 3. A kind of material data |
| d. Market research | 4. Study of broadcast audience |
20. The 'Public Society of India' was set up in the year of
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