11. Which among the following is/are the methods and tools of data collection?
12. Why has competitive analysis become an essential activity in marketing research now-a-days?
13. While performing a two-tailed test for the difference between means, with a null hypothesis of μ1 = μ2 the hypothesised differences between the two population means would be
14. If a researches wants to conduct a statistical test upon the significant difference between the IQ levels of two college Students then the researches can perform the . . . . . . . .
15. Which of the following examples amply demonstrates the efficiency of the limited effects model (under the gamut of media effects studies)?
16. If an experimental variable is such that exposure to it can be determined in an objective manner or an ex post facto basis, the ex post facto design becomes a/an
17. What is the key defining characteristic of experimental research?
18. Testing at the begninning of the creative process mostly includes
19. Who is the author of "the play theory of Mass Communication"?
20. Aresearch hypothesis can take either
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