Communication and Media Research MCQ question and answer with solution | Mass Communication and Journalism Page-6 section-1

Section 1 Section 2 Section 3

51.
In which country was the concept of Ombudsman first adopted?

A. Sweden

B. USA

C. India

D. Britain

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52.
The data set is smaller to ensure . . . . . . . .

A. homogeneity

B. save time

C. increase the matter

D. all of these

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53.
Match the following.

List-I List-II

a. Media research 1. Primary data

b. Marketing 2. Study of a customaries segment

c. Data of RNI 3. A kind of material data

d. Market research 4. Study of broadcast audience

A. a-1, b-2, c-4, d-3

B. a-4, b-3, c-1, d-2

C. a-2, b-3, c-1, d-4

D. a-1, b-2, c-3, d-4

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54.
Identify the chronological order of the following.

A. Photograph, Telegraphy, Telephone, Film

B. Photograph, Film, Telegraphy, Telephone

C. Photography, Telegraphy, Film, Telephone

D. Telegraphy, Photography, Telephone, Film

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55.
In order to be a good writer one shouldn't be

A. to the point

B. modest in approach

C. using complex words

D. focused

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56.
In the parlance of study of kurtosis, a flat-topped curve is called a

A. Mesokurtic curve

B. Platycurtic curve

C. Leptokurtic curve

D. None of these

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57.
The latest audiences to be studied by the proponents of media research are

A. print media audience

B. broadcast audience (radio)

C. broadcast audience (TV)

D. none of these

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58.
Choose the correct sequence of the 'main steps in content analysis'.

A. Definition formulation - Formulation of class - Outline formulation - Table formation - Facts mentioning

B. Table formation - Facts mentioning Outline formation - Definition formulation - Formation of class

C. Formation of class - Facts mentioning - Outline formation - Table formation - Definition formulation

D. Facts mentioning - Table formation - Outline formation - Class formation - Definition formulation

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59.
Who wrote the book "The Press & Americar"?

A. Edwin Emery

B. Joseph Pulitzer

C. Louis Hewen

D. Richard Nixon

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60.
Why does validity pose a problem for qualitative research?

A. Because there isn't any quantitative data on which to assess validity

B. Because validity is only an issue in quantitative research

C. Because the measurement of validity implies that there is something fixed which can be measured

D. Because the validity of interviews cannot be measured

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1 2 3 4 5 6 7 8 9 10

List-I	List-II
a. Media research	1. Primary data
b. Marketing	2. Study of a customaries segment
c. Data of RNI	3. A kind of material data
d. Market research	4. Study of broadcast audience

Communication and Media Research MCQ question and answer with solution | Mass Communication and Journalism

51. In which country was the concept of Ombudsman first adopted?

Answer & Solution

52. The data set is smaller to ensure . . . . . . . .

Answer & Solution

53. Match the following. List-I List-II a. Media research 1. Primary data b. Marketing 2. Study of a customaries segment c. Data of RNI 3. A kind of material data d. Market research 4. Study of broadcast audience

Answer & Solution

54. Identify the chronological order of the following.

Answer & Solution

55. In order to be a good writer one shouldn't be

Answer & Solution

56. In the parlance of study of kurtosis, a flat-topped curve is called a

Answer & Solution

57. The latest audiences to be studied by the proponents of media research are

Answer & Solution

58. Choose the correct sequence of the 'main steps in content analysis'.

Answer & Solution

59. Who wrote the book "The Press & Americar"?

Answer & Solution

60. Why does validity pose a problem for qualitative research?

Answer & Solution

Read More Section(Communication and Media Research)

51.
In which country was the concept of Ombudsman first adopted?

52.
The data set is smaller to ensure . . . . . . . .

53.
Match the following.

List-I List-II

a. Media research 1. Primary data

b. Marketing 2. Study of a customaries segment

c. Data of RNI 3. A kind of material data

d. Market research 4. Study of broadcast audience

54.
Identify the chronological order of the following.

55.
In order to be a good writer one shouldn't be

56.
In the parlance of study of kurtosis, a flat-topped curve is called a

57.
The latest audiences to be studied by the proponents of media research are

58.
Choose the correct sequence of the 'main steps in content analysis'.

59.
Who wrote the book "The Press & Americar"?

60.
Why does validity pose a problem for qualitative research?