Communication and Media Research MCQ question and answer with solution | Mass Communication and Journalism

A. representative of the population

B. adequate for the purpose of study/reserech

C. having the same nature as that of the universe

D. none of these

A. Qualitative design

B. Quantitative design

C. Both A and B

D. None of these

A. media research

B. target audience analysis

C. message research

D. evaluation of advertising effectiveness (post-test techniques)

A. qualitative research method

B. quantitative research method

C. comparative scaling technique

D. all of the above

A. Introduction - Summary of findings - Main report - Conclusion

B. Summary of findings - Main report - Introduction - Conclusion

C. Introduction - Main report - Summary of findings - Conclusion

D. None of the above

A. It can determine the harmful effects of the media on the youth

B. It can help the State take necessary actions to control the effects of the media

C. It helps media organisations alter the software according to the needs of the tergeted audiences

D. It can help researchers and their sponsors learn the relatives of media effects at very low cost

A. stratified sampling

B. stratified random sampling

C. representative sampling

D. none of these

A. Peer group

B. Primary group

C. Reference group

D. Noneof the above

A. A close physical proximity

B. Small size of group

C. Lasting nature of the bond

D. All of the above

A. 1984

B. 1986

C. 1982

D. 1980