16.
Efforts were made to find out how mass communication would effect social change in our country. The first attempt was made in this context through the

17.
List I gives the names of important paradigms. List II gives the important features each one of which can he traced to only one particular paradigm. Match List I with List II.
List-I List-II
a. Modernisation Paradigm 1. Qualitative methodology
b. Alternative Paradigm 2. Qualitative research and variable analysis
c. Dominant Paradigm 3. Democratisation and participation of receivers at all the levels
d. Participatory Model 4. Use of western influences to effect changes in the social milieu of the underdeveloped/developing nations

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