11. What is important while understanding the theories of mass communication?
12. Using of all elements in the population and taking a lottery to select the desired number of elements from the totality is
13. According to Schramm's model of communication, communication cannot take place if
14. Match the following:
List-I
List-II
a. Intrapersonal
1. Dyadic
b. Interpersonal
2. Multiadic
c. Intragroup
3. Association
d. Intergroup
4. Within the mind
| List-I | List-II |
| a. Intrapersonal | 1. Dyadic |
| b. Interpersonal | 2. Multiadic |
| c. Intragroup | 3. Association |
| d. Intergroup | 4. Within the mind |
15. Match the following.
List-I (Name of Indian Language Newspaper)
List-II (Measure Adopted by it for Increasing circulation)
a. Dainik Bhaskar
1. Introduced district and block editions
b. Dina Thanthi
2. Catered to the needs of small towns and villages
c. Eenadu
3. Started consumer contact programmes and door-to-door surveys
d. Malayala Manoram
4. Used simplified and colloquial language
| List-I (Name of Indian Language Newspaper) | List-II (Measure Adopted by it for Increasing circulation) |
| a. Dainik Bhaskar | 1. Introduced district and block editions |
| b. Dina Thanthi | 2. Catered to the needs of small towns and villages |
| c. Eenadu | 3. Started consumer contact programmes and door-to-door surveys |
| d. Malayala Manoram | 4. Used simplified and colloquial language |
16. The user gratification theory shifted the perspective to
17. Hub model of communication sees the process of communication as
18. From which city are the programmes of the Vividh Bharati Service broadcast
19. Dyadic communication is the transfer of messages from a person
20. TRPs of TV serials calculated for a period of
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