11. Facts related to corporate communications are given below
1. Investor relations
2. Customer relations
3. Long-term system
4. Internal and external communication
Which of the above given is/are the characteristics of corporate communication?
1. Investor relations
2. Customer relations
3. Long-term system
4. Internal and external communication
Which of the above given is/are the characteristics of corporate communication?
12. Which theory examines the components that an organisation can employ while navigating a crisis to navigate significant issues?
13. Match the following descriptions with correct key terms of professional values of a PRSA member.
List-I (Description)
List-II (Key terms)
a. They serve the public interest by acting as responsibly representatives of the public
1. Loyalty
b. They acquire and responsibly use specialised knowledge and experience
2. Fairness
c. They respect all opinions and support the right of free expression
3. Expertise
d. They are faithful to those, they represent
4. Advocacy
| List-I (Description) | List-II (Key terms) |
| a. They serve the public interest by acting as responsibly representatives of the public | 1. Loyalty |
| b. They acquire and responsibly use specialised knowledge and experience | 2. Fairness |
| c. They respect all opinions and support the right of free expression | 3. Expertise |
| d. They are faithful to those, they represent | 4. Advocacy |
14. Match the following PRSA code provisions of conduct with their intent.
List-I (PRSA Code Provisions of Conduct)
List-II (Intent)
a. Free flow of information
1. To promote respect and fair competition among public relations professionals
b. Competition
2. To protect the privacy rights of clients, organisations and individuals
c. Disclosure of information
3. To aid informed decision making
d. Safeguarding confidence
4. To build trust with the public by revealing reguired information
| List-I (PRSA Code Provisions of Conduct) | List-II (Intent) |
| a. Free flow of information | 1. To promote respect and fair competition among public relations professionals |
| b. Competition | 2. To protect the privacy rights of clients, organisations and individuals |
| c. Disclosure of information | 3. To aid informed decision making |
| d. Safeguarding confidence | 4. To build trust with the public by revealing reguired information |
15. In comparison to small group communication, in organisational communication
16. What does the term 'crisis' refer to?
17. Sponsorship is essentially a . . . . . . . . Communications tool.
18. Who, in 2001, defined IPR as 'The planned and organised effort of a company, institution or government to establish mutually beneficial relations with the public of other nations?
19. Organisational leadership often does not understand that in the absence of adequate internal and external communications:
1. Operational response will break down.
2. The impact to the financial and reputational bottom line will scale new peaks of success.
3. The company will scale new peaks of success.
4. The employees will feel safe and secure.
Which of the above given justify/ies the given statement?
1. Operational response will break down.
2. The impact to the financial and reputational bottom line will scale new peaks of success.
3. The company will scale new peaks of success.
4. The employees will feel safe and secure.
Which of the above given justify/ies the given statement?
20. Which of the following is not a true characteristic of corporate communication?
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