11. What is often the subject of public issue, health, energy, the environment and employee satisfaction?
12. Which model is introduced to invest crisis management in online context?
13. Everything involved in achieving a favourable opinion" is a popular definition of public relations by . . . . . . . .
14. Which communication takes place side by side with formal communication?
15. Through what can the sender know the reaction of the recipient and take necessary action accordingly?
16. Traditionally, PR and marketing have been functionally:
17. Publishing or telecasting controversial advertisements is a
18. Which of the following is not correct for strategies during pre-crisis phase?
19. Match the following descriptions with suitable golden rules of PR crisis management.
List-I (Description)
List-II (Golden Rules of PR Crisis Management)
a. Do not try to cover up the PR crisis
1. Get ahead of the story
b. I won't wait until I had a story.
2. Remember to be human
c. The worst thing companies can do is to ignore the possibility that a fire storm could ignite on social media.
3. Take responsibility
d. Saying you're deeply saddened by what went down and will work on making things better is important
4. Be ready for media backlash
| List-I (Description) | List-II (Golden Rules of PR Crisis Management) |
| a. Do not try to cover up the PR crisis | 1. Get ahead of the story |
| b. I won't wait until I had a story. | 2. Remember to be human |
| c. The worst thing companies can do is to ignore the possibility that a fire storm could ignite on social media. | 3. Take responsibility |
| d. Saying you're deeply saddened by what went down and will work on making things better is important | 4. Be ready for media backlash |
20. According to the communication scholar Timothy Coombs . . . . . . . . is the collection, processing and dissemination of information required to address a crisis situation.
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