21. Who are the most important audience of an organisation?
22. Factors considered while setting the advertising budget include
23. Which of the following is true for advantages of the public relations?
24. Match the following statements with suitable category of practices.
List-I (Statements)
List-II (Category of Practices)
a. Avoid the phrase no comment because people think it means the organisation is trying to hide something.
1. Initial Crisis response best practices
b. Be prepared to use a unique website or part of your current website to address crisis concerns.
2. Crisis media training best practices
c. Be accurate by carefully checking all facts.
3. Attribution Theory based crisis communication best practices
d. The compensation theory is used whenever victims suffer serious harm.
4. Crisis communication channel preparation best practices
| List-I (Statements) | List-II (Category of Practices) |
| a. Avoid the phrase no comment because people think it means the organisation is trying to hide something. | 1. Initial Crisis response best practices |
| b. Be prepared to use a unique website or part of your current website to address crisis concerns. | 2. Crisis media training best practices |
| c. Be accurate by carefully checking all facts. | 3. Attribution Theory based crisis communication best practices |
| d. The compensation theory is used whenever victims suffer serious harm. | 4. Crisis communication channel preparation best practices |
25. What does experience demonstrate about organisational leadership in absence of adequate internal and external communications?
26. Which of the follwing is an example of mediated communication?
27. What is the most important question of post crisis analysis?
28. Facebook promoted LGBTQ Rights' is an example of what kind of importance of public relations?
29. Match the following intents for members of PRSA code provisions of conduct with relevant guide lines.
List-I (Internet)
List-II (Guide lines)
a. To earn trust and mutual respect with clients or employees.
1. Act in the best interests of the client or employer, even subordinating the member's personal interests.
b. To improve, adapt and expand professional practices.
2. Accurately define what public relations activities can accomplish.
c. To serve the public interest by providing the widest choice of practitioner, options.
3. Preserve intellectual property rights in the market place.
d. To maintain the integrity of relationships with media, government officials and the public.
4. Be honest and accurate in all communications.
| List-I (Internet) | List-II (Guide lines) |
| a. To earn trust and mutual respect with clients or employees. | 1. Act in the best interests of the client or employer, even subordinating the member's personal interests. |
| b. To improve, adapt and expand professional practices. | 2. Accurately define what public relations activities can accomplish. |
| c. To serve the public interest by providing the widest choice of practitioner, options. | 3. Preserve intellectual property rights in the market place. |
| d. To maintain the integrity of relationships with media, government officials and the public. | 4. Be honest and accurate in all communications. |
30. What is considered essential to keep the reputation of the organisation intact?
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