21. When public relations personnel manage news in the media. It is termed as
22. What is the most important obligation of a PRSA member?
23. Why does crisis messaging on twitter often rely on sharing links to an outside page?
24. The main purpose of asymmetric two-way model of public relations is
25. What helps organisations to explain their mission, combine their many visions and values into a cohesive message to stakeholders?
26. What is the collection of attributes, that are seen as typical for continuity, centrality and uniqueness of the organisation in the eyes of the members termed as?
27. IMC calls for recognising all contact points where the customer may encounter the company and its brands. These contact points are called . . . . . . . .
28. Corporate advertising is currently in the . . . . . . . . period.
29. Who often represent the public?
30. . . . . . . . . generally arises on a short notice and triggers a feeling of threat and fear in the employee.
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