41. Which of these is a component of corporate communication?
42. Supporting marketing efforts related to product launch, special campaigns, brand awareness, image and positioning is part of
43. Which of the following is not correct for guidelines of effective corporate communication?
44. What are PR professionals often labelled as?
45. According to Coombs and Holladay, which type of crisis is one in which external agent causes damage to the organisation?
46. What, according to the critics of globalisation, is central to globalisation?
47. What are crisis communication specialists expected to learn to avert any crisis situation?
48. A few guidelines for a member of PRSA are given below
1. Preserve the integrity of the process of communication.
2. Preserve intellectual property rights in the market place.
3. Avoid deceptive practices.
4. Disclose financial interest in a client's organisation.
Which of these guidelines is/are for PRSA code provisions of conduct i.e. Disclosure of information?
1. Preserve the integrity of the process of communication.
2. Preserve intellectual property rights in the market place.
3. Avoid deceptive practices.
4. Disclose financial interest in a client's organisation.
Which of these guidelines is/are for PRSA code provisions of conduct i.e. Disclosure of information?
49. What has very important role to play in the corporate world?
50. Match the following books with their authors:
List-I (Books)
List-II (Authors)
a. Crystallising Public Opinion
1. Sandra Oliver
b. The Power of Corporate Communication
2. Edward L Bernays
c. Effective Public Relations
3. Scott M Cutlip
d. Public Relations Strategy
4. Paul A Argenti
| List-I (Books) | List-II (Authors) |
| a. Crystallising Public Opinion | 1. Sandra Oliver |
| b. The Power of Corporate Communication | 2. Edward L Bernays |
| c. Effective Public Relations | 3. Scott M Cutlip |
| d. Public Relations Strategy | 4. Paul A Argenti |
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