61. What can have a negative effecton brand image?
62. Which of foIlowing is/are one/some golden rules of PR crisis management?
63. Who is termed as the so called Father of Public Relations?
64. What should be avoided while presenting information in front of the media?
65. Which communication is used for closer and internal communication?
66. 'Managing Print Media' is the main task of
67. Which of the following is not true for threats related to crisis in an organisation?
68. Match the following key terms of functions of International Public Relations with their appropriate description.
List-I (Key terms of functions of IPR)
List-II (Description)
a. Communications
1. It requires impeccable writing skills, cross-cultural knowledge and strong sense of company's mission and desired perception.
b. Managing Media
2. He/She has the ability to tailor strong universal messages and specially cater to an international market's needs at the same time.
c. Gather opinions
3. It is necessary for the specialist to conduct surveys and interpret data regarding the company.
d. Events
4. International public relations specialist has to set-up and co-ordinate company programs.
| List-I (Key terms of functions of IPR) | List-II (Description) |
| a. Communications | 1. It requires impeccable writing skills, cross-cultural knowledge and strong sense of company's mission and desired perception. |
| b. Managing Media | 2. He/She has the ability to tailor strong universal messages and specially cater to an international market's needs at the same time. |
| c. Gather opinions | 3. It is necessary for the specialist to conduct surveys and interpret data regarding the company. |
| d. Events | 4. International public relations specialist has to set-up and co-ordinate company programs. |
69. . . . . . . . . is the first crisis communications step, one can't take in advance.
70. How can crisis management be defined?
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