61. Which of the following are factors behind intemationalisation of public relations?
1. Globalisation
2. Information revolution
3. Terrorism
4. Socialisation
1. Globalisation
2. Information revolution
3. Terrorism
4. Socialisation
62. Match the content of List I with List II.
List-I
List-II
a. Prevention and solution of the labour problem
1. Objective of public relations
b. Use various PR tools to achieve the goals
2. Advantage of public relations
c. Cost effectiveness
3. Function of public relations
d. No direct control
4. Disadvantage of public relations
List-I | List-II |
a. Prevention and solution of the labour problem | 1. Objective of public relations |
b. Use various PR tools to achieve the goals | 2. Advantage of public relations |
c. Cost effectiveness | 3. Function of public relations |
d. No direct control | 4. Disadvantage of public relations |
63. Match the content of List I with List II.
List-I
List-II
a. Formal communication
1. Responsibility of corporate communication
b. To ensure a liaison between organisation and outside bodies
2. Characteristic of corporate communication
c. To promote the profile of the company behind the brand
3. Methods and tactics of corporate communication
d. Management communication
4. Fuction of corporate communication
List-I | List-II |
a. Formal communication | 1. Responsibility of corporate communication |
b. To ensure a liaison between organisation and outside bodies | 2. Characteristic of corporate communication |
c. To promote the profile of the company behind the brand | 3. Methods and tactics of corporate communication |
d. Management communication | 4. Fuction of corporate communication |
64. Three principal clusters of task planning and communications are
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