71. What is considered to be the primary concern during a crisis?
72. What does 'crisis communication' refer to?
73. Match the following terms or statements of crisis communications with their phases.
List-I (Terms or Statements)
List-II (Crisis phase)
a. Make sure information is kept confidential
1. Pre-crisis phase
b. Reputation repair and Behavioural intentions
2. Crisis response phase
c. Be quick, accurate and consistent
3. Post crisis phase
d. Crisis management plan
4. Crisis communication Process
| List-I (Terms or Statements) | List-II (Crisis phase) |
| a. Make sure information is kept confidential | 1. Pre-crisis phase |
| b. Reputation repair and Behavioural intentions | 2. Crisis response phase |
| c. Be quick, accurate and consistent | 3. Post crisis phase |
| d. Crisis management plan | 4. Crisis communication Process |
74. . . . . . . . . is absolutely essential pre-crisis requirement to be established to allow one to reach one's stake holders rapidly using multiple modalities.
75. . . . . . . . . is a theory assessed by Gregory Ulmer, Timothy Sellnon and Matthew Seeger as a framework that emphasises learning from the crisis and ethical communication.
76. Compared to other marketing communications tools, PR is the
77. Corporate communication functions include
78. Who remarked that communication works as a lubricant to increase the efficiency of management?
79. Match the following guidelines with appropriate PRSA code provisions of conduct.
List-I (Guidelines)
List-II (PRSA code Provisions of Conduct)
a. Reveal the sponsors for causes and interests represented
1. Conflicts of interest
b. Protect privileged, confidential or insider information gained from a client or organisation.
2. Disclorure of information
c. Encourage clients and customers to determine if a conflict exists after notifying all affected parties.
3. Enhancing the profession
d. Decline representation of clients and organisations that urge or require actions contrary to this code.
4. Safeguarding confidence
| List-I (Guidelines) | List-II (PRSA code Provisions of Conduct) |
| a. Reveal the sponsors for causes and interests represented | 1. Conflicts of interest |
| b. Protect privileged, confidential or insider information gained from a client or organisation. | 2. Disclorure of information |
| c. Encourage clients and customers to determine if a conflict exists after notifying all affected parties. | 3. Enhancing the profession |
| d. Decline representation of clients and organisations that urge or require actions contrary to this code. | 4. Safeguarding confidence |
80. Who, in 1990, argued that there is no such thing as international public relations?
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