81. . . . . . . . . teaches one to be prepared, to be ready to respond in a way that optimises the response of all stake holders.
82. In public information model of public relations, importance is given to
83. What creates and maintains the brand and looks after the organisation's reputation?
84. Who integrated the work of Benoit with others to create a master list that combined various writings into one list?
85. Effective public relations practitioners first
86. 'Public relations' can be defined as
87. To make the company better known for traits and attributes is a key role of
88. What has the potential to greatly reduce the amount of damage the organisation receives as a result of the crisis?
89. Managing Corporate Publications' is the main taks of
90. The principal feature of marketing communication is
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