A firm learns that the own-price elasticity of a product it manufacturers is 3.5. What is the correct action for the firm to take to raise its total revenue?
A. Raises the price because the demand for the good is elastic
B. Lowers the price because the demand for the good is elastic
C. We need information on the firm's cost structure to answer
D. Raise the price because demand is elastic
Answer: Option B

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