Assertion (A) The magic bullet theory considers media institution as powerful.
Reason (R) The mass society concept, that members are of uniform characteristics, has led to this perception.

Mass communication traditionally tends to be

A. communication from one (or a few) to many

B. one way

C. communication to an audience that is largely a passive recipient of messages with little or no opportunity for immediate feedback

D. all of the above

Which newspaper carried an advertisement in 1875 announcing presentation of a force named "Lamentations of Bharat Mata with her Children"?

A. Kesari

B. The Tribune

C. Amrit Bazar Patrika

D. The Times of India

If we understand both journalism and mass communication, we can transform society by

A. acting as a spokesperson for groups of people

B. telling others what to do

C. both A and B

D. neither A nor B

The first Indian language newspaper published in India which is still continuing was . . . . . . . .

A. Kannada Samachar

B. The Bengali Gazette

C. Mumbai Samachar

D. Nav Bharat Times