By whom 'media economics' has been defined as a process 'how media industries use scarce resources to produce content to satisfy various wants and needs'?
A. Alexander
B. Parkin
C. Robert Picard
D. Albarran
Answer: Option D
This Question Belongs to Mass Communication And Journalism >> Media Management And Production
Related Questions on Media Management and Production
Media Planning is carried out through
A. An intuitive processes
B. Research and tested formulae
C. Both of the above
D. None of the above
A. Financial Management
B. Social Management
C. Media Management
D. All of the above
Management is concerned with interpersonal relations. So management can be called . . . . . . . .
A. a financial process
B. a social process
C. an intellectual process
D. an enterprise
Which of these would not be involved in setting media objectives?
A. Target audience
B. Low involvement purchase decisions
C. Reach
D. Frequency
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