A situation where there are no differences among products or services, and the only basis of choosing products is price is known as commoditization. Commoditization refers to the process of making something into a commodity. A commodity is a fundamental good used in commerce that is interchangeable with other commodities of the same type.
What are materials that are necessary for running a modern corporation, but do not relate to the company's primary business activities?
A strategy designed to compete in all markets around the globe is called a scope strategy. Strategic scope refers to the products and services a company plans to offer over a specific period, and indicates where and to which target markets they will be sold.