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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-9 section-6

Each section contains 100 MCQs on Marketing Management .
81
Which of the following is not a stage in the product life cycle?
Discuss
Answer & Solution
Answer: Option B
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82
Which one of the following element is not in the marketing mix?
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Answer & Solution
Answer: Option C
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83
Which of the following are strategies for growth stage of product life cycle?
1. Price cuts to attract price sensitive customers.
2. Enter new markets.
3. Abandon weaker product.
4. Increase advertising and sales promotion.
Select the correct answer using the options given below
Discuss
Answer & Solution
Answer: Option A
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84
. . . . . . . . is not a consumer promotion scheme.
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Answer & Solution
Answer: Option B
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85
In . . . . . . . . appeals are emotional.
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Answer & Solution
Answer: Option B
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86
Consumer buying from different stores or product brands and not being loyal to any particular store or brand are known as
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Answer & Solution
Answer: Option A
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87
The best channel of distribution for Vacuum cleaner is:
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Answer & Solution
Answer: Option A
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88
The strategy of introducing a product with high introductory price is called
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Answer & Solution
Answer: Option B
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89
Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of
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Answer & Solution
Answer: Option D
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90
Which of the following statement(s) is/are correct?
1. Direct marketing campaigns should offer an incentive or enticiting message to get customer to respond.
2. Direct marketing is a process of directly reaching a market on a personal or mass media basic.
3. 'Call to action' is not the feature of direct marketing.
4. Telemarketing and email direct marketing are the types of direct marketing.
Discuss
Answer & Solution
Answer: Option A
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