Compared to other marketing communications tools, PR is the
A. best for generating trust and confidence
B. excellent at closing sales
C. worst for generating trust and confidence
D. average for generation trust and confidence
Answer: Option A
A. best for generating trust and confidence
B. excellent at closing sales
C. worst for generating trust and confidence
D. average for generation trust and confidence
Answer: Option A
A. sponsorship and publicity
B. lobbying and literature
C. publicity and event management
D. exhibitions and publicity
Press agentry approach prevalent in US in the initial stage lacked
A. information
B. truth
C. publicity stunt
D. public wellbeing
A. Image Repair Theory
B. Integrated Crisis Mapping Model
C. Attribution Theory
D. Situational Crisis Communication Theory
What creates distrust, doubts and misunder standing among the subordinates?
A. Leadership
B. Corrective measures
C. Discipline
D. Lack of communication
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