Concept of "Service Area Approach" was recommended by:
A. R. V. Gupta
B. A. D. Gorawala
C. Dr. P. D. Ojha Committee
D. Dr. Kalia
Answer: Option A
Solution (By Examveda Team)
Service Area Approach was introduced to make rural lending more organized and more effectiveIt assigned each bank branch specific villages as its service area so that credit planning could be done properly
This reduced duplication of efforts and ensured better monitoring of rural borrowers
This concept was recommended by the R. V. Gupta Committee
Therefore the correct answer is Option A (R. V. Gupta)
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Correct answer: C. Dr. P. D. Ojha Committee
The Service Area Approach (SAA) was introduced in 1989 as part of the Lead Bank Scheme, based on the recommendations of the Dr. P. D. Ojha Committee.