During the days of the British rule, the Colonial rulers tried to change our culture through their administrative policies and procedures. During the present era, the same task is being performed (in India) by

A. the MNCs and leading corporate films

B. the mass media, through a blitzkrieg that draws its cultural sap from the western value system

C. the components of the societies themselves, given that they also seek change of culture and values

D. international organisations like the UNO, WTO, ECOSOC, and the like

Answer: Option B