How Joseph Pulitzer changed the Press scenario of the USA?
A. He gave gossip, sensational news, scandulous news and features of human interest in New York World; this was done beginning from the year 1883
B. He published New York Sun and sold it at the rate of one penny a paper; that was done in 1833
C. He bought New York Journal and used gloss to sell his publication; that was done in the year 1895
D. None of these
Answer: Option A
This Question Belongs to Mass Communication And Journalism >> Media Management And Production
Media Planning is carried out through
A. An intuitive processes
B. Research and tested formulae
C. Both of the above
D. None of the above
A. Financial Management
B. Social Management
C. Media Management
D. All of the above
Management is concerned with interpersonal relations. So management can be called . . . . . . . .
A. a financial process
B. a social process
C. an intellectual process
D. an enterprise
Which of these would not be involved in setting media objectives?
A. Target audience
B. Low involvement purchase decisions
C. Reach
D. Frequency
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