Identify the correct sequence of Acts passed by Government of India for broadcasting.
A. Cinematograph Act, Indian Telegraph Act, Prasar Bharati Act, Cable TV Act
B. Indian Telegraph Act, Cinematograph Act, Prasar Bharati Act, Cable, TV Act
C. Prasar Bharati Act, Indian Telegraph Act, Cinematograph Act, Cable TV Act
D. Cinematograph Act, Prasar Bharati Act, Indian Telegraph Act, Cable TV Act
Answer: Option A
Media Planning is carried out through
A. An intuitive processes
B. Research and tested formulae
C. Both of the above
D. None of the above
A. Financial Management
B. Social Management
C. Media Management
D. All of the above
Management is concerned with interpersonal relations. So management can be called . . . . . . . .
A. a financial process
B. a social process
C. an intellectual process
D. an enterprise
Which of these would not be involved in setting media objectives?
A. Target audience
B. Low involvement purchase decisions
C. Reach
D. Frequency

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