IMC calls for recognising all contact points where the customer may encounter the company and its brands. These contact points are called . . . . . . . .

The main PR activities are:

A. sponsorship and publicity

B. lobbying and literature

C. publicity and event management

D. exhibitions and publicity

Press agentry approach prevalent in US in the initial stage lacked

A. information

B. truth

C. publicity stunt

D. public wellbeing

Which theory believes that peopletry to explain why events happen especially the only that are sudden and negative?

A. Image Repair Theory

B. Integrated Crisis Mapping Model

C. Attribution Theory

D. Situational Crisis Communication Theory

What creates distrust, doubts and misunder standing among the subordinates?

A. Leadership

B. Corrective measures

C. Discipline

D. Lack of communication