In the print media, the GRPS is equal to the
A. number of advertising insertions in one campaign
B. product of frequency and the average size of the household
C. product of reach and the average size of the household
D. none of these
Answer: Option A
This Question Belongs to Mass Communication And Journalism >> Introduction To Mass Communication And Journalism
Mass communication traditionally tends to be
A. communication from one (or a few) to many
B. one way
C. communication to an audience that is largely a passive recipient of messages with little or no opportunity for immediate feedback
D. all of the above
A. Kesari
B. The Tribune
C. Amrit Bazar Patrika
D. The Times of India
If we understand both journalism and mass communication, we can transform society by
A. acting as a spokesperson for groups of people
B. telling others what to do
C. both A and B
D. neither A nor B
The first Indian language newspaper published in India which is still continuing was . . . . . . . .
A. Kannada Samachar
B. The Bengali Gazette
C. Mumbai Samachar
D. Nav Bharat Times
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