It has been stated many times that the editorial policy of a newspaper should be based on fairness and accuracy. Besides, other principles of journalistic ethics are also attached to this policy to give a larger than-life edifice to it (the policy). Why is that so, given that most of the newspapers are engaging themselves in yellow journalism?

A. The top brass wants the newspaper to adhere to a finely defined code of journalistic ethics

B. The government wants the newspaper to add such clauses to the policy statement as should look good and society oriented

C. The confidence of the masses in a newspaper can be built only if it defines a rational pious editorial policy and implements it in its day-to-day operations

D. The masses are impressed by the difficult but seemingly powerful words in the editorial policy, and they read the newspaper with altruism because the policy is worth its weight in gold

Answer: Option C