Match the following descriptions with correct key terms of professional values of a PRSA member.
| List-I (Description) | List-II (Key terms) |
| a. They serve the public interest by acting as responsibly representatives of the public | 1. Loyalty |
| b. They acquire and responsibly use specialised knowledge and experience | 2. Fairness |
| c. They respect all opinions and support the right of free expression | 3. Expertise |
| d. They are faithful to those, they represent | 4. Advocacy |
A. a-1, b-2, c-3, d-4
B. a-4, b-3, c-2, d-1
C. a-2, b-4, c-1, d-3
D. a-3, b-1, c-4, d-2
Answer: Option D
Related Questions on Public Relations and Corporate Communication
A. sponsorship and publicity
B. lobbying and literature
C. publicity and event management
D. exhibitions and publicity
Press agentry approach prevalent in US in the initial stage lacked
A. information
B. truth
C. publicity stunt
D. public wellbeing
A. Image Repair Theory
B. Integrated Crisis Mapping Model
C. Attribution Theory
D. Situational Crisis Communication Theory
What creates distrust, doubts and misunder standing among the subordinates?
A. Leadership
B. Corrective measures
C. Discipline
D. Lack of communication

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