Match the following descriptions with suitable golden rules of PR crisis management.
| List-I (Description) | List-II (Golden Rules of PR Crisis Management) |
| a. Do not try to cover up the PR crisis | 1. Get ahead of the story |
| b. I won't wait until I had a story. | 2. Remember to be human |
| c. The worst thing companies can do is to ignore the possibility that a fire storm could ignite on social media. | 3. Take responsibility |
| d. Saying you're deeply saddened by what went down and will work on making things better is important | 4. Be ready for media backlash |
A. a-1, b-2, c-3, d-4
B. a-4, b-3, c-2, d-1
C. a-2, b-4, c-1, d-3
D. a-3, b-1, c-4, d-2
Answer: Option D
This Question Belongs to Mass Communication And Journalism >> Public Relations And Corporate Communication
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A. sponsorship and publicity
B. lobbying and literature
C. publicity and event management
D. exhibitions and publicity
Press agentry approach prevalent in US in the initial stage lacked
A. information
B. truth
C. publicity stunt
D. public wellbeing
A. Image Repair Theory
B. Integrated Crisis Mapping Model
C. Attribution Theory
D. Situational Crisis Communication Theory
What creates distrust, doubts and misunder standing among the subordinates?
A. Leadership
B. Corrective measures
C. Discipline
D. Lack of communication
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