Match the following intents for members of PRSA code provisions of conduct with relevant guide lines.
List-I (Internet) | List-II (Guide lines) |
a. To earn trust and mutual respect with clients or employees. | 1. Act in the best interests of the client or employer, even subordinating the member's personal interests. |
b. To improve, adapt and expand professional practices. | 2. Accurately define what public relations activities can accomplish. |
c. To serve the public interest by providing the widest choice of practitioner, options. | 3. Preserve intellectual property rights in the market place. |
d. To maintain the integrity of relationships with media, government officials and the public. | 4. Be honest and accurate in all communications. |
A. a-1, b-2, c-3, d-4
B. a-4, b-3, c-2, d-1
C. a-2, b-4, c-1, d-3
D. a-3, b-1, c-4, d-2
Answer: Option C
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