Match the following key terms of functions of International Public Relations with their appropriate description.
| List-I (Key terms of functions of IPR) | List-II (Description) |
| a. Communications | 1. It requires impeccable writing skills, cross-cultural knowledge and strong sense of company's mission and desired perception. |
| b. Managing Media | 2. He/She has the ability to tailor strong universal messages and specially cater to an international market's needs at the same time. |
| c. Gather opinions | 3. It is necessary for the specialist to conduct surveys and interpret data regarding the company. |
| d. Events | 4. International public relations specialist has to set-up and co-ordinate company programs. |
A. a-1, b-2, c-3, d-4
B. a-4, b-3, c-2, d-1
C. a-2, b-4, c-1, d-3
D. a-3, b-1, c-4, d-2
Answer: Option A
This Question Belongs to Mass Communication And Journalism >> Public Relations And Corporate Communication
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