Match the following
| List-I (Important ethical principles) | List-II (Example) |
| a. Do not deceive or cheat the customers by selling substandard or defective products by under measurement or any other means. | 1. Publishing false information about competitors, bribing the retailers etc. |
| b. Do not report to hoarding, black marketing or profiteering. | 2. Textile merchants in general clear the defective stock under the guise of discounts. |
| c. Treasure sincerity and accuracy in advertising, labelling and packaging. | 3. Management of theatres sell the tickets for higher prices during the initial days of release of a film started by a crazy hero and heroine. |
| d. Do not furnish the image of competitors by unfair practices. | 4. Ads of automobiles in general provide false details in every aspect. |
A. a-2, b-3, c-4, d-1
B. a-1, b-2, c-3, d-4
C. a-4, b-3, c-2, d-1
D. a-2, b-4, c-3, d-1
Answer: Option A
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