Match the following.
| List-I (Name of Indian Language Newspaper) | List-II (Measure Adopted by it for Increasing circulation) |
| a. Dainik Bhaskar | 1. Introduced district and block editions |
| b. Dina Thanthi | 2. Catered to the needs of small towns and villages |
| c. Eenadu | 3. Started consumer contact programmes and door-to-door surveys |
| d. Malayala Manoram | 4. Used simplified and colloquial language |
A. a-3, b-4, c-1, d-2
B. a-1, b-2, c-3, d-4
C. a-3, b-2, c-1, d-4
D. a-1, b-3, c-2, d-4
Answer: Option A
Mass communication traditionally tends to be
A. communication from one (or a few) to many
B. one way
C. communication to an audience that is largely a passive recipient of messages with little or no opportunity for immediate feedback
D. all of the above
A. Kesari
B. The Tribune
C. Amrit Bazar Patrika
D. The Times of India
If we understand both journalism and mass communication, we can transform society by
A. acting as a spokesperson for groups of people
B. telling others what to do
C. both A and B
D. neither A nor B
The first Indian language newspaper published in India which is still continuing was . . . . . . . .
A. Kannada Samachar
B. The Bengali Gazette
C. Mumbai Samachar
D. Nav Bharat Times

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