Match the following terms with their description.
| List-I (Term) | List-II (Description) |
| a. Print media production | 1. Preparing the product for distribution |
| b. Pre-Press | 2. Printing of collected and printed information |
| c. Production Phase | 3. Assembling of all the written and graphical elements |
| d. Post-Pres | 4. Creation of printable material |
A. a-1, b-2, c-3, d-4
B. a-4, b-3, c-2, d-1
C. a-2, b-4, c-1, d-3
D. a-3, b-1, c-4, d-2
Answer: Option B
Related Questions on Media Management and Production
Media Planning is carried out through
A. An intuitive processes
B. Research and tested formulae
C. Both of the above
D. None of the above
A. Financial Management
B. Social Management
C. Media Management
D. All of the above
Management is concerned with interpersonal relations. So management can be called . . . . . . . .
A. a financial process
B. a social process
C. an intellectual process
D. an enterprise
Which of these would not be involved in setting media objectives?
A. Target audience
B. Low involvement purchase decisions
C. Reach
D. Frequency

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