Media amalgamations in Australia and other advanced nations have led to the creation of a few rich media empires. What should be the Indian stand on this?

A. Let the media firms unite to form large business empires

B. This is a bad trend. Powerful rich people would exploit the masses through the media

C. Amalgamations could be the necessity of the new era, but new empires must take care of the needs of the masses, especially the burning issue of cultural homogenisation

D. The governments should not allow large firms to take over small firms in the parlance of media operations in their countries, especially in India

Answer: Option C