'Public relations' can be defined as

A. A collection of techniques for persuading people to buy products they don't need

B. A collection of techniques for persuading new organisations to give space or time to people or products that are not inherently newsworthy

C. Planned and continuous communication to provide information about an organisation, issue or product to the public

D. Planned and continuous communication to obscure the inadequacies of an organisation or product

Answer: Option C