Several researchers have insisted that India re-adopt the old traditional media and folk art forms to retain her cultural identity. How can that be possible, given that the western media and software are ruling the TV and cinema worlds?

A. Shut out the western media and software from India

B. Sprinkle traditional folk art software in the western media to attract the attention of the masses

C. Promote traditional media channels so that only traditional folk art forms are highlighted through them

D. Ask the western media to give support to our folk art forms

Answer: Option C