Should the government become a publisher?
A. Yes! It must keep the flow of Press information under its control
B. No! In a democratic system, the free market forces should work and not the State (to disseminate news and views)
C. Yes! Only if the private Press of a country is irresponsible and unfair towards the masses
D. None of these
Answer: Option C
This Question Belongs to Mass Communication And Journalism >> Media Management And Production
Media Planning is carried out through
A. An intuitive processes
B. Research and tested formulae
C. Both of the above
D. None of the above
A. Financial Management
B. Social Management
C. Media Management
D. All of the above
Management is concerned with interpersonal relations. So management can be called . . . . . . . .
A. a financial process
B. a social process
C. an intellectual process
D. an enterprise
Which of these would not be involved in setting media objectives?
A. Target audience
B. Low involvement purchase decisions
C. Reach
D. Frequency
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