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Examveda

Situation in which new business reduces an existing business of firm is classified as

A. non-cannibalization effect

B. cannibalization effect

C. external effect

D. internal effect

Answer: Option B

Solution(By Examveda Team)

Situation in which new business reduces an existing business of firm is classified as cannibalization effect. Market cannibalization is a sales loss caused by a company's introduction of a new product that displaces one of its own older products rather than increasing the company's overall market share.

This Question Belongs to Commerce >> Financial Management

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