The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as ________.

A. Business to Business (B2B)

B. Consumer to Consumer (C2C)

C. Consumer to Business (C2B)

D. Business to Consumer (B2C)

Answer: Option C

Solution(By Examveda Team)

The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as Consumer to Business (C2B). Consumer-to-business (C2B) is a business model in which consumers (individuals) create value and businesses consume that value.